Hello and thank you for visiting our website. We know that buying or selling a home is one of the most important things you will ever do, and we want to help make that experience as smooth and successful as possible.
Our extensive experience and expertise in the Sunnyvale, San Fransisco, Santa Clara, East Bay, and real estate market will benefit you whether you are looking to buy or sell a home in the area. 

                              We areNOTa Full-Price Broker 

 The fundamental differentiator in our business model is that we provideFULL SERVICE AT A FAIR PRICE!  This is no small matter.  It is a distinction with a difference.  Of course, there are many Fair Price brokers out there in the world.  And some of them have captured significant market share (Help-U-Sell and Assist-to-Sell, for example).  Of course, the typical discount real estate broker provides proportionately less service in exchange for a relatively lower commission.  We often say that Help-U-Sell willHELP YOUsell your home.  Others call it Hope-U-Sell.  This means that the Seller may actually end up doing some, a lot, or nearly all of the work needed to sell his home. 

At Asante, we DO NOT help you sell your home –Asante Real Estate Sunnyvale Sells Your Home…Just likeColdwell Banker,Interoorany other Full Service Broker.And, just like these other Full-Service brokers, we believe that any important activity, whether it is a real estate transaction, a significant legal action, or a serious accounting issue, requires the attention of a highly competent professional who provides a full range of professional service and care.  One would be foolish to select a surgeon to perform an open-heart surgery based solely on a cheaper price.  One would be wise to look first at the surgeon’s competence then, perhaps, at the cost of his services compared to the cost of other similarly qualified heart surgeons. 

While many people feel fairly comfortable dealing with their real estate transactions, the potential savings from a discounted service can be more than offset by a serious error or the agent’s inability to obtain the full fair market value for a property.  In short, there really is no substitute for Full-Service Real Estate Brokerages.  We always tell potential clients to never settle for less than Full-Service.  And, of course, we consistently deliver Full-Service at a Fair price. 

All of this discussion highlights an ongoing business battle that occurs between the Full-Price/Full-Service real estate brokers (such as Coldwell Banker) and the Fair-Price real estate brokers, such as Help-U-Sell.  The Full-Price brokers consistently use the term “Discount Broker” negatively to describe a broker who discounts his price, while he also proportionately discounts his service.  This is inNOTmeant as a compliment.  Rather, it is a pretty effective way to discourage a potential client from using a discount broker to sell a home.

     Our business model is revolutionary and much different, because we are not a “Discount Broker” in that traditional sense.  Rather, Asante always providesFull-ServiceReal Estate Agency.  We never reduce our service, because we strongly believe professional real estate agency demands a full professional commitment in order to maximize value to the client.  At Asante, we ONLY Discount the Price! 

We areNOTa Full-Price Broker.  We areNOTa Discount Broker. We ARE a Full-Service Broker at a Fair Price. As you would expect, we always and consistently communicate this message (this critical difference) to potential and current clients to make sure that we brand ourselves, instead of letting the competition brand us.  We also brand the competition as “Full-Price” and “Discount” – and these terms are not compliments.

Asante Real Estate Sunnyvale offers Full-Service Real Estate Services at a Fair Price.  Real Estate Buyers and Sellers love our service and pricing, but most of our competitors certainly do not.  And who can blame them…we have an enormous competitive market advantage in any listing presentation, and a Buyer is definitely not getting the best deal if the find their own home and their realtor will refuse to give them a significant rebate on the commission.

Even so, experienced realtors are going to be exceptionally good at developing personal relationships with their clients so that you never get a chance to compete against them, and they are going to use every argument and every trick in the book to try to defeat your competitive market advantage.  Be warned – they didn’t get to be top realtors by being weak or stupid.  They will fight back.

Make sure that you create a plan that enables you to deal with objections and concerns that may have been raised by Full-Price Realtors.  The starting point for selling our value propositions is that you, as the Asante Real Estate Sunnyvale Agent, must always be a professional and provide absolute Full-Service to your clients.  Otherwise, you will play into the hands of those who would like to portray Asante Real Estate Sunnyvale as a “Discount Broker”.

OUR VISION AND VALUES

Guided by our commitment to deliver Full-Service at a Fair Price,

we empower people to achieve their dreams.

1.     Dedication– We are dedicated to our work and to helping our Clients meet their real estate goals.  We always work in the best interests of our clients and put our client’s interests before our own.

2.     Value– We work hard to create more profitable real estate transactions that give our clients more money that can be placed into productive and profitable uses by our clients and their families.We are committed to providing Full-Service Real Estate Services at a Fair Price.

3.     Integrity– We believe in honesty above all else. We are true to our word and always strive to do the right thing.

4.     Loyalty– We are loyal to our agents, employees and clients.

5.     Team– We are a team, and we will accomplish more collectively than what we can alone.  We deliver a superior value proposition that enables every competent real estate agent to earn an excellent income that is fair and proportionate to the work they perform for their clients.

6.     Professionalism– We conduct ourselves with grace and the highest ethics.

7.     Enthusiasm– We our enthusiastic about real estate and our sense of humor encourages creativity and creates a joyful journey.

8.     Competency– We hire, train, coach and learn to ensure the highest level of competency in all areas of the organization.

9.     Open Communication– We give and receive honest communication to sustain a dynamic environment.

    10.Innovation– We have the courage to take calculated risks and make changes that improve our business and the quality of service that we provide to our clients                                           

"Full Service At a Fair Price"

Asante Real Estate was founded in 2004 to mitigate the high cost of buying and selling homes. At Asante, we ensure that our clients pay a fair real estate commission that is proportionate to the amount of work actually performed by their real estate agent.

Our first goal is to save our clients a great deal of money on every real estate transaction– this is a massive transfer of wealth that can be placed into more productive uses for the benefit of our clients and their families. Quick explanation – “We list homes for 2.5% and rebatebuyer’s up to 50%’s cash backof the buyer’s agent commission.”

Cash Rebate Program – “Asante offers buyers up to 50% of the Buyer’s Agent commission if they find their home on their own. Basically, I work for 1.5%

Explanation on how the money can be collected – “The Buyer can apply the cash rebate towards lowering the purchase price, buying down points on the loan, or collecting the money at the close of escrow.”

Will the buyer be taxed?–“No, since the Seller is paying taxes on the total sales price, from which the commissions and credit are being disbursed, the recipient of the moneywill not be taxedfor a second time.”

Dual Representation on your own listing – “If I represent both the Buyer and the Seller on my own listing, thenthe buyer will not be eligible for the cash rebate. Since the total commission being paid by the Seller is 1.5%, dual representation creates price flexibility. Although there is no guarantee that the seller will accept an offer for 1.5% under the asking price, the seller nets the same by working with us at 98.5% of the asking price. Additionally, in a multiple offer situation, a buyer can offer 1.5% less than the competitor and the seller would still be making more money by choosing your offer.”

So I can’t get the rebate if I like your listing and want to work with you?–“Yes,that is correct, there is no cash back, just an ability to create price flexibility. If you want the cash back option, I can refer you to another Asante agent in my office.”

Buying a home?We will help you find the home of your dreams by taking the time to listen and understand your needs and desires. Once we know what you want, we will work tirelessly to find the right home for you, because no one should have to compromise when it comes to such a huge purchase.

Selling your home?Our expertise in the Sunnyvale, San Fransisco, Santa Clara, East Bay, and real estate market will help ensure that you get the best price for your property. Our finely-tuned marketing program will make sure the right people see your home.

We hope that you find our website to be a great source of information and visit often. Whether you are looking forHomes for Sale,Moving Resources,or evenMortgage Informationeverything you need is right here.

We will always be available for personal service by phone or email, so feel free tocontact uswith questions any time!Asante Real Estate Sunnyvale"Professional Real Estate  Service At a Fair Price!